Sunday, 10 April 2016

Quantitative Survey Research: My Favourite Film



Avengers: Age of Ultron 

16 people completed our survey. 

Q1 analysis

For our first question we asked people what was their favourite genre in a film. In our survey we showed a list of all the genres that can be used in a film, such as: action, adventure, animation, comedy, crime and many more. We also made this question multiple choice. We allowed the audience to choose up to three genres they liked in general for a film. I found out from our results that most people prefer comedy with 12 out of 16 people choosing this option. The next highest was the action genre with the total of 6 out of 16 people choosing this option. Documentary was chosen five time. Adventure and Musical were chosen three times. Animation, Sci-FiFamily, Horror and Thriller were chosen two times. Fantasy, Drama, Crime, War were chosen once. In our results, we saw that nobody had chosen mystery, romance, sport or western as their favourite genre. This reason why this may have been the case is because the audience may like these genres when mixed with another genre. It is also possible that a lot of people watch comedy channels which may make them want to watch a comedy film.

Comedy 
75.00%
12

Action
37.50%
6

Documentary
31.25%
5

Adventure
18.75%
3

Musical
18.75%
3

Animation
12.50%
2

Sci-Fi
12.50%
2

Family
12.50%
2

Horror
12.50%
2

Thriller
12.50%
2

Fantasy
6.25%
1

Drama
6.25%
1

Crime
6.25%
1

War
6.25%
1

Mystery
0.00%
0

Romance
0.00%
0

Sport
0.00%
0

Western
0.00%
0
Total Respondents: 16

Q2 analysis

We asked people whether they have watched the film or not. The result was a shocking surprise to us as we found out that 11 out of 16 people had not watched the film. The reason why this may have been the result is because they may have not liked the trailer so they may have not watched the film, or they are probably are waiting for it to come online so they can watch it for free. 

Q3 analysis

We asked people how they would rate the film. We made this question a rating scale question so we would know how the people felt about the film overall. From our results we found out that 7 out of 15 people skipped this question. 5 out of 8 people had rated the film as average, this may be because they may have not liked the characters in this film or the storyline. However the rest of the people chose bad or very bad. The reason why this may have happened is because the CGI may not have been effective and the sound effects were not effective for them.

Q4 analysis

We asked people whether they have watched the other films in the Marvel series. We made this question multiple choice so we would know whether they had watched some or none or all of the films in the Marvel series. One person skipped this question. 8 out 15 people had not watched any films in the Marvel series. This may be because they are not interested in superheroes. 3 out of 15 people chose some and the remaining 4 chose all. The reason why there may have been this type of result is because some people have interest in other superheroes so therefore they would go and watch that film instead of this one. 

Q5 analysis

We asked people about their favourite Avenger. We made this question a multiple choice question so we would know who their favourite Avenger is. 3 people skipped this question. 6 people chose Thor. The reason is probably to do with his strength and his special power which makes him unique within the Avengers group. The next highest was Black Widow with 3 out of 13 people choosing this option. 2 people chose Captain America and the remaining people chose Scarlet Witch and Iron Man. No one chose Hulk, Hawkeye, Quicksilver, Vision. 

Q6 analysis

We asked the people whether they think CGI is important for a science fiction film. 2 people skipped this question. 8 out of 15 people said that CGI was sometimes useful in a science fiction film. 4 out of 15 people said that it was very important, and 1 person said that it was not important at all.

Q7 analysis

We asked the people about whether they thought that the CGI was effective in this film. Half of the people skipped this question with only 8 answering it. 5 out of 8 people chose yes and the rest chose no. The reason why there may have been this type of result is because the CGI may have been used too much in this film through the apocalyptic scenes which may have made this scene look too fake.

Q8 analysis

We asked people whether they thought the music was effective in this film. We did this as a rating scale question so that we would know what they thought about the music. 7 people skipped this question. 4 out of 9 people chose did not notice, 3 people chose sometimes effective and 2 people chose very effective. We know that 11 out of 16 people had not watched the film so they would not be able to answer this question. However we found out that 3 out of the 11 people who had not the film still tried to answer this question which made out result look unreliable. The reason why this result may have occurred is because some people may have told them about the film and that is probably why they still answered the questioin 

Q9 analysis

We asked people what was their favourite sub genre in a film. In our survey we showed a list of all the sub genres that can be used in a film, such as: superheroes, utopian, dystopian and many more. We also made this question a multiple choice. We allowed the audience to choose up to two genres they liked in a film. 1 person had skipped this question. 5 people chose mystery.We found out from our results that dystopian, superhoeroes, and time travel were equally weighted with these options being chosen 4 times each. The reason why it may have been like this is because most people like watching films that type of sub genre within a film. The next highest were apocalyptic with these being chosen 3 times. Aliens and monsters and horror were chosen twice. However in our results, we saw that nobody had chosen utopian as their favourite sub genre. This reason why this may have been the case is because the audience may like these sub genres when mixed with others.

Q10 analysis

We asked people how important they think certain conventions are in a Science Fiction film so we would know on what they thought about these convention. in our survey we showed a list of the convention that can be used in a science fiction film, such as; Mythical Creatures/Characters, Futuristic/Alternative Timeline, Other Planets/Space/Unexplored Locations and many more. We also made this question a multiple choice. For each convention we ask how important they thought it to use it in a science fiction film. Below is our result of 14 out of 16 people who answered this question because two people skipped this question.


Total

Mythical Creatures/Characters
8.33%
1
83.33%
10
8.33%
1
12
2.00

Futuristic/Alternative Timeline
15.38%
2
76.92%
10
7.69%
1
13
1.92

Other Planets/Space/Unexplored Locations
23.08%
3
69.23%
9
7.69%
1
13
1.85

CGI/Green Screen
7.69%
1
69.23%
9
23.08%
3
13
2.15

Quest/Mission 
7.69%
1
61.54%
8
30.77%
4
13
2.23

Advanced Technologies
7.69%
1
84.62%
11
7.69%
1
13
2.00

Apocalypse/Disaster
15.38%
2
61.54%
8
23.08%
3
13
2.08

Romance
30.77%
4
61.54%
8
7.69%
1
13
1.77





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